Avenir offers tenants new future in DekkersDuin
DATE
21 May 2022
TEXT
Herman Jansen
IMAGE
Fleur Beemster / PR
Avenir Realty is loyal and committed. The exclusive rental assignment of the renovated DekkersDuin apartment complex shows their growth. Director Roos Ouderdorp, enthused: "If you can co-manage in a project, you won't get stuck later."
Bohemen en Meer & Bos is a green neighbourhood where time seems to have stood still. But even in this enclave between Kijkduin and Shopping Centre De Savornin Lohmanplein, the 21st century is ticking by. Behind the few neighbourhood shops of its own now stands, in Campanulastraat, a modern complex, DekkersDuin.
These houses can be occupied in December. It is a private initiative. The Hague-based development investor Mundus Invest is transforming the former service flat Dekkersduin (stripped, fourth floor added) into 34 small and larger luxury, sustainable rental flats. But from whom do you rent such a flat? That is - to its own credit - Avenir Vastgoed, a service-oriented office with the hopeful promise for beginners and expats alike: 'We don't find you a house, we find you a home.'
Director-founder Roos Ouderdorp of Avenir Realty.
Okay, let's find some answers first. At Avenir on Anna Paulownastraat, you step into a fresh office in a listed building where eight young people deal with buying, selling, renting and letting. "But," explains director-founder Roos Ouderdorp (1988), "we also appraise, we manage and we restyle. And we also like to look at the construction quote." The secret of their success? "We're super fanatical, but it's always fun here."
'You always have to provide service, no matter how busy'
It is a pleasure to talk to Ouderdorp: she is infectiously enthusiastic and almost cheerfully explains that the housing market (low interest rates, high prices, huge scarcity) is "hysterical". "I also used to work in the hospitality industry and then you know: you always have to provide service, no matter how busy it is. In the end, you always earn it back. You can always call Avenir Vastgoed, even at night. And if someone doesn't have time for a viewing, we will send a video. You have to keep delivering quality."
Never bet on one horse
The corona epidemic has made the market even more hysterical. "There are a lot more relocations, because as people work from home more, they find out they are short of a room. Or can also live at home or abroad. So out of town. But their vacant houses are filled in no time."
 | Read also: BOIDR & Avenir Realty make a video More about DekkersDuin |
"I learnt from a previous crisis: always keep your costs low and keep providing all services. Never bet on one horse. As a result, I also spread my risk. Because when sales are busy, rentals go down. And vice versa. Those lines always run well along each other, so that is also why I will never give up rentals."
Good customer base
"I am also excited about growing and continuing to invest in good service and a good customer base. Every transaction is one. We sell and rent everything that comes along, in nice streets and not so nice streets. I really enjoy that too. I wouldn't want to operate in one segment."
'You don't necessarily have to be over 55 for DekkersDuin, but that is automatically the target audience'
So Avenir Vastgoed is now also doing the rental of the new residential concept DekkersDuin in Bohemia-Right. Ouderdorp: "You don't necessarily have to be over 55, but that is automatically the target group. They get a kind of hotel service: from meals, a maid, moving service, technical service and washing clothes to making beds and even fun activities. Those things are all part of the FlorencePas."
'Pleasant living, you can do that here'
"All tenants of DekkersDuin get the FlorencePas free from us for the first year. It is a very sustainable building (energy label A+), with a communal garden and a communal space inside. And we want to keep it as fresh as possible: people don't live in a service flat here, they rent a flat with - as required - a wide range of services. To make life more pleasant. Because pleasant living, you can do that here."
CHOICE
That bodes well. Will there also be something to choose from? "To the left of the entrance are the larger flats, 90 m2, with a front and a back garden. With an entrance at the front, so not through the building. On the right side will be smaller flats, about 60 m2 on the ground floor, with two bedrooms and a garden at the front. The smallest flats are 45 m2. All flats are very nicely finished. Herringbone PVC floors, luxury kitchen and bathroom. It will not be a housing association. The rent, between 1,000 and 1,750 euros, includes a small service charge. It is not government-related. While there are standard income requirements, we ultimately look at it per personal situation."
Maison Cellar
Pastry shop Maison Kelder is just around the corner from DekkersDuin. So if you want to surprise the new residents with something sweet soon, the always difficult choice awaits: hazelnut cream or hazelnut whipped cream?
text Herman Jansen / image Fleur Beemster / PR
Avenir Realty is loyal and committed. The exclusive rental assignment of the renovated DekkersDuin apartment complex shows their growth. Director Roos Ouderdorp, enthused: "If you can co-manage in a project, you won't get stuck later."
Bohemen en Meer & Bos is a green neighbourhood where time seems to have stood still. But even in this enclave between Kijkduin and Shopping Centre De Savornin Lohmanplein, the 21st century is ticking by. Behind the few neighbourhood shops of its own now stands, in Campanulastraat, a modern complex, DekkersDuin.
These houses can be occupied in December. It is a private initiative. The Hague-based development investor Mundus Invest is transforming the former service flat Dekkersduin (stripped, fourth floor added) into 34 small and larger luxury, sustainable rental flats. But from whom do you rent such a flat? That is - to its own credit - Avenir Vastgoed, a service-oriented office with the hopeful promise for beginners and expats alike: 'We don't find you a house, we find you a home.'
Director-founder Roos Ouderdorp of Avenir Realty.
Okay, let's find some answers first. At Avenir on Anna Paulownastraat, you step into a fresh office in a listed building where eight young people deal with buying, selling, renting and letting. "But," explains director-founder Roos Ouderdorp (1988), "we also appraise, we manage and we restyle. And we also like to look at the construction quote." The secret of their success? "We're super fanatical, but it's always fun here."
'You always have to provide service, no matter how busy'
It is a pleasure to talk to Ouderdorp: she is infectiously enthusiastic and almost cheerfully explains that the housing market (low interest rates, high prices, huge scarcity) is "hysterical". "I also used to work in the hospitality industry and then you know: you always have to provide service, no matter how busy it is. In the end, you always earn it back. You can always call Avenir Vastgoed, even at night. And if someone doesn't have time for a viewing, we will send a video. You have to keep delivering quality."
Never bet on one horse
The corona epidemic has made the market even more hysterical. "There are a lot more relocations, because as people work from home more, they find out they are short of a room. Or can also live at home or abroad. So out of town. But their vacant houses are filled in no time."
| Read also: BOIDR & Avenir Realty make a video More about DekkersDuin |
"I learnt from a previous crisis: always keep your costs low and keep providing all services. Never bet on one horse. As a result, I also spread my risk. Because when sales are busy, rentals go down. And vice versa. Those lines always run well along each other, so that is also why I will never give up rentals."
Good customer base
"I am also excited about growing and continuing to invest in good service and a good customer base. Every transaction is one. We sell and rent everything that comes along, in nice streets and not so nice streets. I really enjoy that too. I wouldn't want to operate in one segment."
'You don't necessarily have to be over 55 for DekkersDuin, but that is automatically the target audience'
So Avenir Vastgoed is now also doing the rental of the new residential concept DekkersDuin in Bohemia-Right. Ouderdorp: "You don't necessarily have to be over 55, but that is automatically the target group. They get a kind of hotel service: from meals, a maid, moving service, technical service and washing clothes to making beds and even fun activities. Those things are all part of the FlorencePas."
'Pleasant living, you can do that here'
"All tenants of DekkersDuin get the FlorencePas free from us for the first year. It is a very sustainable building (energy label A+), with a communal garden and a communal space inside. And we want to keep it as fresh as possible: people don't live in a service flat here, they rent a flat with - as required - a wide range of services. To make life more pleasant. Because pleasant living, you can do that here."
CHOICE
That bodes well. Will there also be something to choose from? "To the left of the entrance are the larger flats, 90 m2, with a front and a back garden. With an entrance at the front, so not through the building. On the right side will be smaller flats, about 60 m2 on the ground floor, with two bedrooms and a garden at the front. The smallest flats are 45 m2. All flats are very nicely finished. Herringbone PVC floors, luxury kitchen and bathroom. It will not be a housing association. The rent, between 1,000 and 1,750 euros, includes a small service charge. It is not government-related. While there are standard income requirements, we ultimately look at it per personal situation."
Maison Cellar
Pastry shop Maison Kelder is just around the corner from DekkersDuin. So if you want to surprise the new residents with something sweet soon, the always difficult choice awaits: hazelnut cream or hazelnut whipped cream?
