Tour of Beauty opts for green brands
With Tour of Beauty, you get closer to nature. A green welcome with sustainable products also awaits you in the salon.
DATE
31 August 2022
TEXT
Annerieke Simeone
IMAGE
Brian Mul
Tour of Beauty opts for green brands
With Tour of Beauty, you get closer to nature. A green welcome with sustainable products also awaits you in the salon.
The babbling canal, the lush trees, a quacking duck family. Tour of Beauty brings you closer to nature. A green welcome with sustainable products also awaits you in the salon. Here you can unwind and enjoy good old-fashioned hospitality.
Tour of Beauty
That corona had a great effect on their customers, Léonie Vermeulen and Jos Waardijk, the owners of Tour of Beauty, noticed already the first day after the lockdown. Vermeulen: "We often heard: finally a moment to myself, finally a relaxing place, but also: finally a touch. We didn't think a treatment with us was so much awaited."
The pandemic got people thinking, says Waardijk. "Whether it's about your health, food production or animal welfare, things we used to take for granted now demand more conscious choices."
Dominique treats a model with Biologique Recherche products.
Until recently, the beauty world contributed little to a clean and positive planet, says Waardijk. "Cosmetics brands often looked for new but chemical skin improvement formulas anyway," he says. A pity, they think. "In fact, there are also progressive product formulas that use ingredients from nature, such as Biologique Recherche. This French brand has been appealing to nature for more than 40 years." Not surprisingly, Tour of Beauty chose to give this line a more prominent role back in 2017.
Biologique Recherche
Biologique Recherche stands for 'universal wellbeing': minimal environmental footprint with sustainable production and ditto packaging. Waardijk: "Products formulated with high concentrations of plant and bio-marine develop and scientifically test their efficacy and effectiveness in their own laboratory."
Reception area of Tour of Beauty.
The production process takes place without heating as much as possible, preserving the original structure of the ingredients. All packaging is made of recycled material and the glass serum bottles and plastic caps are also recyclable. Vermeulen: "We are becoming increasingly critical of how suppliers think about these aspects and Biologique Recherche is really a powerful benchmark in this area."
'Anything you can eat is also good for your skin'
'Everything you can eat is also good for your skin' is the adage of Dutch sisters Angela and Cathy Ursem. "An honest brand without nonsense and empty promises. Food For Skin is a 100 per cent natural and vegan brand, produced organically or circularly and packaged recyclably.
Food For Skin
The avocado serum, tomato cream and carrot cleanser are real vitamin bombs," says Vermeulen. "Food For Skin's honest products have not gone unnoticed and immediately won two Dutch Beauty Awards." And rightly so, they think at Tour of Beauty: sustainability and luxury go hand in hand.
Vegan
Completely vegan and developed in the Netherlands is IKA's beauty. A niche lipstick collection developed by Philippine-based product developer Kristina Cueva. Vermeulen demonstrates an IKA lipstick.
Completely vegan and developed in the Netherlands is IKA's lipstick collection, developed by a product developer originally from the Philippines.
"Cueva searched in Italy until she found the most beautiful pigments and she has now created a line from them. Paraben-free, hydrating, satin-smooth and vegan friendly. The lipsticks were given catchy names like 'You Got This', 'Level Up' and 'Call The Shots', and although all three are red, each really does have just a different undertone. It stays on for hours, allowing you to glow all day."
Cueva chose the name 'Ika', which means 'you' in Filipino, and with IKA Beauty, you are 'the best version of yourself'.
Chicken
The approachable French brand Les Poulettes (or 'the chickens') introduced 100 per cent organic sheet masks to relax, hydrate and detox. "What also appeals to us is that Les Poulettes donates 1 per cent of sales to Tara Ocean Foundation, which researches the impact of climate change on ecological changes in the world's oceans."
And what of the reset that Dominic Phillips made in Britain with his Lola's Apothecary. He escaped London's hectic existence as a banker and returned to nature on his family estate in Devon.
'You really smell rosehip or lavender, sooo nice!
Jos Waardijk: "From all the flowers, herbs and whatever else nature offered, he now develops fantastically fragrant body oils, creams and scented candles in small batches. All sustainable products are handmade by local employees." Léonie Vermeulen: "You really smell rosehip or lavender. SO delicious! We notice even more than before: people are enjoying themselves much more and more consciously."
text Annerieke Simeone image Brian Mul
The babbling canal, the lush trees, a quacking duck family. Tour of Beauty brings you closer to nature. A green welcome with sustainable products also awaits you in the salon. Here you can unwind and enjoy good old-fashioned hospitality.
Tour of Beauty
That corona had a great effect on their customers, Léonie Vermeulen and Jos Waardijk, the owners of Tour of Beauty, noticed already the first day after the lockdown. Vermeulen: "We often heard: finally a moment to myself, finally a relaxing place, but also: finally a touch. We didn't think a treatment with us was so much awaited."
The pandemic got people thinking, says Waardijk. "Whether it's about your health, food production or animal welfare, things we used to take for granted now demand more conscious choices."
Dominique treats a model with Biologique Recherche products.
Until recently, the beauty world contributed little to a clean and positive planet, says Waardijk. "Cosmetics brands often looked for new but chemical skin improvement formulas anyway," he says. A pity, they think. "In fact, there are also progressive product formulas that use ingredients from nature, such as Biologique Recherche. This French brand has been appealing to nature for more than 40 years." Not surprisingly, Tour of Beauty chose to give this line a more prominent role back in 2017.
Biologique Recherche
Biologique Recherche stands for 'universal wellbeing': minimal environmental footprint with sustainable production and ditto packaging. Waardijk: "Products formulated with high concentrations of plant and bio-marine develop and scientifically test their efficacy and effectiveness in their own laboratory."
Reception area of Tour of Beauty.
The production process takes place without heating as much as possible, preserving the original structure of the ingredients. All packaging is made of recycled material and the glass serum bottles and plastic caps are also recyclable. Vermeulen: "We are becoming increasingly critical of how suppliers think about these aspects and Biologique Recherche is really a powerful benchmark in this area."
'Anything you can eat is also good for your skin'
'Everything you can eat is also good for your skin' is the adage of Dutch sisters Angela and Cathy Ursem. "An honest brand without nonsense and empty promises. Food For Skin is a 100 per cent natural and vegan brand, produced organically or circularly and packaged recyclably.
Food For Skin
The avocado serum, tomato cream and carrot cleanser are real vitamin bombs," says Vermeulen. "Food For Skin's honest products have not gone unnoticed and immediately won two Dutch Beauty Awards." And rightly so, they think at Tour of Beauty: sustainability and luxury go hand in hand.
Vegan
Completely vegan and developed in the Netherlands is IKA's beauty. A niche lipstick collection developed by Philippine-based product developer Kristina Cueva. Vermeulen demonstrates an IKA lipstick.
Completely vegan and developed in the Netherlands is IKA's lipstick collection, developed by a product developer originally from the Philippines.
"Cueva searched in Italy until she found the most beautiful pigments and she has now created a line from them. Paraben-free, hydrating, satin-smooth and vegan friendly. The lipsticks were given catchy names like 'You Got This', 'Level Up' and 'Call The Shots', and although all three are red, each really does have just a different undertone. It stays on for hours, allowing you to glow all day."
Cueva chose the name 'Ika', which means 'you' in Filipino, and with IKA Beauty, you are 'the best version of yourself'.
Chicken
The approachable French brand Les Poulettes (or 'the chickens') introduced 100 per cent organic sheet masks to relax, hydrate and detox. "What also appeals to us is that Les Poulettes donates 1 per cent of sales to Tara Ocean Foundation, which researches the impact of climate change on ecological changes in the world's oceans."
And what of the reset that Dominic Phillips made in Britain with his Lola's Apothecary. He escaped London's hectic existence as a banker and returned to nature on his family estate in Devon.
'You really smell rosehip or lavender, sooo nice!
Jos Waardijk: "From all the flowers, herbs and whatever else nature offered, he now develops fantastically fragrant body oils, creams and scented candles in small batches. All sustainable products are handmade by local employees." Léonie Vermeulen: "You really smell rosehip or lavender. SO delicious! We notice even more than before: people are enjoying themselves much more and more consciously."
