While appetisers were served by chef Erik Tas, Duncan Bond, general manager of Hotel Indigo, announced Annerieke Simeone on stage.

Internationals

"There are several good reasons to publish a glossy like this," the publisher told more than 100 guests present. "First: more than 100,000 internationals live in The Hague. Second: for years, relations have been asking me: 'Annerieke, we have so many English-speaking customers who watch Bij Ons In De Residentie but can't read it. Shouldn't you do something with that?' That got us thinking: why not make a glossy magazine especially for this target group?"

 

Given the enthusiasm, the content was quickly decided, but finding the right name proved challenging. Simeone explained: "Bij Ons In De Residentie is already quite a mouthful in Dutch, let alone in English. Direct translations like With Us In The Residence immediately fell off - and besides, Residence was already taken. Resident was not an option either, that's the name of a spareribs restaurant on the Denneweg! So we decided to start all over again and distance ourselves from anything with the word 'Resident' in it."

Media Fresca

The team at publisher Media Fresca enlisted creative minds such as Vincent Seeber, strategic director of a leading advertising agency in Amsterdam, and former editor-in-chief Casper Postmaa. Together, they came up with a brainstorming afternoon out on the name Kingstreet. Street stands for connection, community and entrepreneurship - a place where people meet. King, inspired by one of The Hague's most iconic figures, gave the name the elegance and quality they wanted to convey.

Peter van der Meij of Pure Flowers, Mijke Roovers of Media Fresca and Mareke Watson of voco Hotel The Hague

Kingstreet The Hague

Simeone also revealed another first: "We are so happy with this name that both magazines will carry this title next year. The Dutch version will become Kingstreet The Hague, and this new international version will remain Kingstreet The Hague, each with its own unique cover and language."

Kingstreet

Kingstreet

Kingstreet

 

Noordeinde

The current edition of Kingstreet features two specials: one on Noordeinde and one on De Passage, which celebrates its 140th anniversary this year. In addition, many internationals feature on the cover, from a champagne maker to a real estate expert. Their stories are also highlighted in the magazine. Also special are the exclusive interviews with Catherine De Bolle, director of Europol, and mayor Jan van Zanen.

Kinstreet

Kingstreet 9

Kingstreet 10

Kingstreet

 

Mayor

The mayor himself attended the party and received the first copy. The magazines were then distributed. The two boxes of copies meant for the rooms at Hotel Indigo were empty by the end of the evening.

Everyone could look back on a very successful evening!

The first copy was for Mayor Jan van Zanen.