Algemeen Dagblad, October 2024
Kingstreet, an English-language sister for At Us In The Residence
The Hague lifestyle magazine Bij Ons In De Residentie will get an English-language sister at the end of November: Kingstreet. With it, publisher Annerieke Simeone is targeting international readers in The Hague. "The question was actually, why don't we make a magazine like this?" Simeone recounts.
DATE
29 October 2024
TEXT
Frouke van der Heijde, Algemeen Dagblad (AD)
IMAGE
Fleur Beemster
Algemeen Dagblad, October 2024
Kingstreet, an English-language sister for At Us In The Residence
The Hague lifestyle magazine Bij Ons In De Residentie will get an English-language sister at the end of November: Kingstreet. With it, publisher Annerieke Simeone is targeting international readers in The Hague. "The question was actually, why don't we make a magazine like this?" Simeone recounts.
The Hague lifestyle magazine Bij Ons In De Residentie will get an English-language sister in November: Kingstreet. With this, publisher Annerieke Simeone will target international readers in The Hague
What does your magazine look like now?
"With our publisher Media Fresca, we produce both the Dutch-language and English-language editions. They are two annual glossies that focus on the good life in The Hague. We showcase themes such as gastronomy, lifestyle and sustainability are covered. We alternate this with interviews with people and businesses in The Hague. But our magazines are not just commercial."
 | Read also: 'Annerieke makes Hague glossy' In de buurt Den Haag, November 2024 |
Can you explain that?
"What is special about it is that we make our magazines together with journalists. The reader has nothing to gain from commercial texts. Our topics are things the reader cares about and our job is to write a good story on them. Without too many superlatives, the reader appreciates that."
"We showcase the good life in the city"
What's different about Kingstreet?
"The topics we write about are the same, we remain focused on the good life in The Hague. What will change is the audience. That will be more international. Kingstreet has different content, the topics also get an international twist. For instance, in the first edition, we talk to Mayor Jan van Zanen about the internationalisation of the city."
How do you expect to reach international audiences?
"There are more than 100,000 internationals, as we call them, living in The Hague. Because we really answer a market demand, we expect to reach our audience well. Besides, there are always new expats in the city. Our magazine is very nice if you have just moved and want to get to know the city. We showcase the good life in the city, a kind of calling card."
text Frouke van der Heijde, Algemeen Dagblad (AD) image Fleur Beemster
The Hague lifestyle magazine Bij Ons In De Residentie will get an English-language sister in November: Kingstreet. With this, publisher Annerieke Simeone will target international readers in The Hague
What does your magazine look like now?
"With our publisher Media Fresca, we produce both the Dutch-language and English-language editions. They are two annual glossies that focus on the good life in The Hague. We showcase themes such as gastronomy, lifestyle and sustainability are covered. We alternate this with interviews with people and businesses in The Hague. But our magazines are not just commercial."
| Read also: 'Annerieke makes Hague glossy' In de buurt Den Haag, November 2024 |
Can you explain that?
"What is special about it is that we make our magazines together with journalists. The reader has nothing to gain from commercial texts. Our topics are things the reader cares about and our job is to write a good story on them. Without too many superlatives, the reader appreciates that."
"We showcase the good life in the city"
What's different about Kingstreet?
"The topics we write about are the same, we remain focused on the good life in The Hague. What will change is the audience. That will be more international. Kingstreet has different content, the topics also get an international twist. For instance, in the first edition, we talk to Mayor Jan van Zanen about the internationalisation of the city."
How do you expect to reach international audiences?
"There are more than 100,000 internationals, as we call them, living in The Hague. Because we really answer a market demand, we expect to reach our audience well. Besides, there are always new expats in the city. Our magazine is very nice if you have just moved and want to get to know the city. We showcase the good life in the city, a kind of calling card."
