"A magazine about everything that makes life in The Hague fun," is how editor-in-chief Annerieke Simeone describes her annual entrepreneurial glossy Bij Ons In De Residentie (BOIDR). And that there is plenty to report on the good life in the residence is evident from the anniversary issue, which has been on the shelves since this week. The tenth edition is over two hundred pages thick. Including a large report on the filming in Poland of the bestseller 'De Stamhouder' by Hague journalist Alexander Münninghoff, who died in 2020. This eight-part international television series will be broadcast in 2022. A year that BOIDR says will also be big thanks to the reopening of Garoeda, but as 'Garuda by Ron Gastobar Indonesia'.

Core

As big as the magazine is, the party surrounding its official presentation should have been big too. But due to the recently tightened corona measures, the launch at Botanica restaurant of the Voco hotel this Thursday afternoon, 25 November, is modest (and placated). "And what do you get when you are allowed to throw a small party? That leaves the core," says Simeone, also editor of this newspaper. "So chances are your neighbour will also be in the magazine," said the editor-in-chief to the 70 or so invited guests, a mix of established hospitality and real estate experts and entrepreneurs of successful start-ups, among others.

Generations

Ten of them adorn the colourful cover. These entrepreneurs were not chosen haphazardly; there is a deliberate thread in the stories in the magazine, Simeone makes clear. "These are people who seriously examine how they contribute to the future with their businesses, because our city must also remain beautiful for future generations. They want to leave The Hague beautiful. That deserves a stage," Simeone said, handing out one of the first copies of the thick BOIDR to her almost four-year-old daughter after her speech. Simeone: "She symbolises the new generation."

Huffnagel

The importance of a magazine in which companies and entrepreneurs can share their vision and story is emphasised during the presentation by Frits Huffnagel (VVD), who, in his hoodie, does not exactly adhere to the dress code 'elegant'. It should not dampen the mood. The former city marketing alderman briefly crawls into his old skin. "The Hague has so much beauty to offer, how about Kijkduin? In BOIDR, I read a report on all the new developments." For a moment, Huffnagel keeps quiet. "Although I may not be entirely objective," he says, laughing, referring to his role as head of Castro Communications, which is responsible for the resort's PR. Scheveningen, incidentally, also gets extensive coverage. But he concludes seriously: "That does not alter the fact that I think this magazine has become a nice tribute to the city."