Blue Diamonds, total relaxation opposite Noordeinde Palace

DATE
24 November 2022
TEXT
Annerieke Simeone
IMAGE
Brian Mul
At Blue Diamonds, you have it all: a treatment for hands, feet, face, body and more. And if you want to do some work in between, that's possible too. Then you move on to the next treatment afterwards.
Binshortly, King Willem-Alexander and Queen Máxima will receive a note in the mail. The sender? Ashkan Nahany, co-owner of the new health & beauty club Blue Diamonds. "They are practically our neighbours, so I would like to invite them here," says the Iranian-born entrepreneur.
'You're asleep, right away!'
And should the royal couple accept the invitation, they can take a break at Noordeinde 35. "Outside it is busy, inside it is an oasis of calm," explains his wife, beauty expert Babs.

Owner Babs and daughter Cathleen.
Together with her daughter Cathleen and specialists in this field, she runs this all-in-one concept. "As a woman, you often have little time. Then you don't want to go for a facial on Monday and a manicure on Friday. All those different appointments are impractical and stressful. Here you have everything: a treatment for hands, feet, face, body and much more. And if you want to work in between, you can do that too. Then you move on to the next treatment afterwards."
Blue Diamonds
The listed building is decorated to her own taste, with a Persian carpet on the floor and chandeliers on the ceiling. On the green marble table, Babs sets down a glass of water. "It is modern-romantic decorated," she says.

There is also a piano in the reception area.
There is also a piano in the reception area. "That actually belongs to Cathleen," Ashkan explains. "When she started working here, she said, 'Then I'll never be able to play the piano again.' Well, then we put one here for her. And it invites others to play as well. While his wife was getting treatment, an American gentleman played some romantic music the other day. So you see: that piano fits our concept: total relaxation."
'Outside is busy, inside is an oasis of calm'
Sometimes, people actually fall asleep at Blue Diamonds. Ashkan enthusiastically talks about the cutting-edge spa tables in the downstairs area, known especially in special foreign resorts and on cruise ships, such as the Welnamis, a computer-controlled, acoustic vibration therapy that trains the brain to relax. "You sleep, immediately! If you don't, you get your money back. I tried it myself and I was gone after only a minute. Ideal when you need to recharge." The Welnamis, Babs explains, increases creativity, supports the immune system and reduces stress, among other things.
Detox
Another spa table listens to the name 'I³Dome', or 'three super-efficient detox treatments in one'. "It's like a time machine you go into," Ashkan believes. "Although the temperature rises to 90 degrees, you can just touch the titanium inside. Yes, it's like a sauna, but without the languid feeling afterwards. Because in a sauna, you sweat superficially. Here, you don't. Through the I³Dome, the sweat comes from within. It detoxifies your body and rejuvenates your skin. When you come out, you feel reborn. I can tell."
Similar effects are had by the Quartz wooden bed, filled with alpha-quartz sand. The sand, which moulds itself to your body, is heated. Babs: "While the bed makes massage movements, we work with warm sand compresses and oil. This is an ideal treatment for people suffering from stiffness, stress and cramps."
Magnesium
Recently, an acquaintance of Ashkan came to see the new shop. Babs: "She had just received a new knee and was still walking a bit crookedly behind her walker. I looked at her from a distance and said, 'Madam, shall we offer you a magnesium experience?'" Ashkan: "Almost everyone is deficient in magnesium. Why is that? Lifestyle and diet. Magnesium is found in spinach, oatmeal and avocado, among others. Unlike pills with a moderate effect, the magnesium crystals and oils we use are absorbed directly and completely by the body."

Magnesium smoothie.
Babs continues, "The lady was scrubbed, massaged, given a packing and a smoothie. After that, she felt chipper; she walked around the city for hours more."
Meanwhile, companies have also found their way to Blue Diamonds. Ashkan: "The other day, I was asked by an IT company if they couldn't hire our ground floor for the whole company. How cool is that! And of course super good that a company does that for its people." With a wink: "We're going to make a lot of people happy in The Hague. Including our neighbours."
text Annerieke Simeone / image Brian Mul
At Blue Diamonds, you have it all: a treatment for hands, feet, face, body and more. And if you want to do some work in between, that's possible too. Then you move on to the next treatment afterwards.
Binshortly, King Willem-Alexander and Queen Máxima will receive a note in the mail. The sender? Ashkan Nahany, co-owner of the new health & beauty club Blue Diamonds. "They are practically our neighbours, so I would like to invite them here," says the Iranian-born entrepreneur.
'You're asleep, right away!'
And should the royal couple accept the invitation, they can take a break at Noordeinde 35. "Outside it is busy, inside it is an oasis of calm," explains his wife, beauty expert Babs.

Owner Babs and daughter Cathleen.
Together with her daughter Cathleen and specialists in this field, she runs this all-in-one concept. "As a woman, you often have little time. Then you don't want to go for a facial on Monday and a manicure on Friday. All those different appointments are impractical and stressful. Here you have everything: a treatment for hands, feet, face, body and much more. And if you want to work in between, you can do that too. Then you move on to the next treatment afterwards."
Blue Diamonds
The listed building is decorated to her own taste, with a Persian carpet on the floor and chandeliers on the ceiling. On the green marble table, Babs sets down a glass of water. "It is modern-romantic decorated," she says.

There is also a piano in the reception area.
There is also a piano in the reception area. "That actually belongs to Cathleen," Ashkan explains. "When she started working here, she said, 'Then I'll never be able to play the piano again.' Well, then we put one here for her. And it invites others to play as well. While his wife was getting treatment, an American gentleman played some romantic music the other day. So you see: that piano fits our concept: total relaxation."
'Outside is busy, inside is an oasis of calm'
Sometimes, people actually fall asleep at Blue Diamonds. Ashkan enthusiastically talks about the cutting-edge spa tables in the downstairs area, known especially in special foreign resorts and on cruise ships, such as the Welnamis, a computer-controlled, acoustic vibration therapy that trains the brain to relax. "You sleep, immediately! If you don't, you get your money back. I tried it myself and I was gone after only a minute. Ideal when you need to recharge." The Welnamis, Babs explains, increases creativity, supports the immune system and reduces stress, among other things.
Detox
Another spa table listens to the name 'I³Dome', or 'three super-efficient detox treatments in one'. "It's like a time machine you go into," Ashkan believes. "Although the temperature rises to 90 degrees, you can just touch the titanium inside. Yes, it's like a sauna, but without the languid feeling afterwards. Because in a sauna, you sweat superficially. Here, you don't. Through the I³Dome, the sweat comes from within. It detoxifies your body and rejuvenates your skin. When you come out, you feel reborn. I can tell."
Similar effects are had by the Quartz wooden bed, filled with alpha-quartz sand. The sand, which moulds itself to your body, is heated. Babs: "While the bed makes massage movements, we work with warm sand compresses and oil. This is an ideal treatment for people suffering from stiffness, stress and cramps."
Magnesium
Recently, an acquaintance of Ashkan came to see the new shop. Babs: "She had just received a new knee and was still walking a bit crookedly behind her walker. I looked at her from a distance and said, 'Madam, shall we offer you a magnesium experience?'" Ashkan: "Almost everyone is deficient in magnesium. Why is that? Lifestyle and diet. Magnesium is found in spinach, oatmeal and avocado, among others. Unlike pills with a moderate effect, the magnesium crystals and oils we use are absorbed directly and completely by the body."

Magnesium smoothie.
Babs continues, "The lady was scrubbed, massaged, given a packing and a smoothie. After that, she felt chipper; she walked around the city for hours more."
Meanwhile, companies have also found their way to Blue Diamonds. Ashkan: "The other day, I was asked by an IT company if they couldn't hire our ground floor for the whole company. How cool is that! And of course super good that a company does that for its people." With a wink: "We're going to make a lot of people happy in The Hague. Including our neighbours."